Google Analytics 4 (GA4) just dropped a major update that’s about to level up how you track your website’s performance — Benchmarking Data! Imagine being able to see exactly how your business stacks up against others in your industry. This is now a reality in GA4, and it’s a must-use feature for anyone serious about their web analytics.

What is Benchmarking Data in GA4?

Benchmarking data allows you to compare your website’s performance against others in your industry. With this feature, you get access to:

• Your trendline: How your website is performing over time.
• Median in your peer group: The average performance of similar businesses.
• Range in your peer group: How your performance ranks compared to the top and bottom performers in your category.

How to Enable Benchmarking Data

First, make sure the Modeling contributions & business insights setting is turned on in your GA4 Admin > Account Settings. Once enabled, you’ll instantly gain insights that can help you better understand your standing within your industry.

Customize Your Peer Group

One of the best part is that You can switch your peer group across various industry categories, allowing you to compare performance metrics with businesses that are most relevant to your niche. This level of customization ensures that the data you receive is both accurate and actionable.

Privacy First: Your Data is Safe

Google ensures that your data is encrypted and aggregated, meaning it remains private and secure. You get the insights without compromising confidentiality.

Why This Matters

For digital marketers and business owners, this is huge. Knowing where you stand in your industry can help you make data-driven decisions to improve traffic, engagement, and conversions. It’s no longer about guessing or hoping; now you can see exactly how you measure up.

Ready to Benchmark?

If you haven’t already, make sure you enable Benchmarking Data in GA4 today. Stay ahead of the competition and optimize your strategy with data that matters.